Mostly the articles we found about targeting kids have a lot of critique on that topic. But not all ads for kids have to be negative. I found an example of an ad which motivates kids to play outside.
On the commercial you can see 2 kids discovering the forest when suddenly Shrek shows up. At the end there is some advertising for www.discovertheforest.org ,a site which motivates children to go play outside, offers games about the forest, information and shows the forests nearby your house.
This commercial is part of the Reconnecting Kids With Nature Campaign. DreamWorks Animation says they are proud to support the campaign and Shrek is the ideal character to promote playing outside because he loves living outside.
I thought this is little strange, an animated film maker who promotes playing outside. Maybe this is just to promote the Shrek character and is this ad not that innocent as we think it is. (adage)
Sharon Persyn
I found this article on adage.com, a site Julie told me to visit. It's a very useful site full of articles about targeting advertising.
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