Since the media regulator Ofcom has made it difficult to advertise during children’s television brands such as McDonald’s, Haribo and Skittles are using social networking sites and internet chat programs to target children.
Adverts for brands classed as being high in fat, salt or sugar are banned in programs for children.
Turning down the advertising on children’s television isn’t very effective because the advertisers simply use the money to advertise online.
Skittles set up a profile on the social networking site Bebo and now has more than 3500 friends. McDonald’s developed an Internet game where children have to shoot down McDonald’s logos. Some brands use MSN messenger and add friends who they give information about the latest activities of the company. That kind of advertising in an unregulated area so that Ofcom can’t really do something about it. Many people want the government to change the legislation and forbid advertising for children.(guardian)
Sharon Persyn
In this article you can read that legislation isn't always that effective. Marketers will always find a way around it.
BeantwoordenVerwijderenSharon Persyn