First of all, luring tourists to New York isn’t difficult at all, but luring them to your own shop in NYC , also known as the biggest American shopping area , would be a challenge.
Retailer American Eagle Outfitters, Inc - with a little help from social network sites - found a new way of targeting advertising . Costumers , mostly tourists, get photographed in a mini studio after their purchase . Minutes later, their photo (now about 4500 square meters) is shown at the billboards of Times Square . The shopper get alarmed of his appearance at TS by Facebook, so all his friends also know the news – the 15 seconds of fame at one of the most famous and visited places in the world. This once-in-a-lifetime experience for tourists is an excellent strategy to get sold your products in NYC. “We will reach a lot of new people," says Steve Kubinski, senior director of marketing for the AE brand.
Julie Scheipers
(note: This inventing way of billboard advertising is partly due to the Belgian high-resolution LED and display company Barco )
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