McDonald’s is launching its first television advertising campaign targeting gay men and there is already a lot of commotion about it.
The new McDonald’s ad campaign is aired on television in France. It shows a teenager sitting in a McDonald’s restaurant looking at a class photo. Meanwhile he is phoning his gay lover and saying that he misses him. His dad arrives and they start talking about the class photo. The father is interested in the girlfriends of his son and is convinced that his son must be very popular with girls. Then you see the boy smiling secretly.
The campaign is shown to promote McDo’s new slogan ‘Come as you are’ but it is only shown in France because there would be a lot of comment on the campaign in other countries.
(dailymail)Sharon Persyn
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