Kids do realise they're advertised

David Buckingham (professor Media Education at London University and head of the Centre for The Study of Children, Youth and Media), speaking at Eos Magazine: “Primary school kids aren't slaves of our marketing society, they can make the difference between commercials and information at the television. Tracing hidden ads rest difficult, but it is even hard for adults to see through cookies and data mining. This is not the fault of commercial makers, they’re just more creative and inventing. Even are children, they’re smart enough to get round censure . Kids reached in advertisements get younger, and the younger, the more influenced they are. The way advertisers are treating kids, is getting more personal and more participated. The government has to impose laws avoiding abuse.” Buckingham doesn’t make sense of this new way of advertising, he just want to invite children to discuss about the do’s and don’ts about media, social network sites and commercials (targeting advertising).

 www.eosmagazine.eu/boeken.aspx

Julie Scheipers