Kids are very important to marketers because they can influence their parent’s buying, they have their own purchasing power and they are the consumers of the future. This text describes some strategies marketers employ to target children.
Marketers use psychologists to analyze children’s behavior, fantasy, art and dreams and use these results in their advertisements. They make the kids aware of their brand because children can already recognize brands from the age of two and by the time they go to school children can recognize hundreds of brand logos. Further marketers want the coolest kid to use or wear their product and so give it a cool status, so that the other kids would also want to use or wear what “the coolest kid” uses. On top of that they pay to advertise in schools. By giving free drinks and snacks, putting their logo on the school bus, computers, sponsoring school events and supplying technology they hoop to reach the kids.
I don’t think you can blame parents for not protecting their child. When other kids talk about the product or they get it for free in schools, parents can’t do anything about it. (media-awareness)Sharon Persyn
In your article you say that parents can't be blamed for protecting their children. But who should take responsibility? I think that maybe the schools can do something about the problem...
BeantwoordenVerwijderenAnthony Pieters
I think that first of all, the government should make an appropriate legislation. And of course schools also can do something about it. But maybe a lot of schools allow advertising because they need the money.
BeantwoordenVerwijderenSharon Persyn